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The State of Food Blogging Survey Results Are In!

State of Food Blogging Results

In February of this year, Foodista and Zephyr Adventures conducted a State of Food Blogging Survey. The survey, inspired by the State of the Blogosphere conducted annually by Technorati, was to learn more about food bloggers: who they are, what motivates them, why they blog, how they use social media and ad networks, and how they measure success. 694 food bloggers completed a 30-question online survey. The respondents were primarily Citizen Bloggers (79%) with a small minority of Entrepreneurial Bloggers promoting their own company (17%) and the remainder connected to corporations (4%). A summary of the overall findings follows.

  • -The prototypical food blogger is a married woman in her 30s - 40s living in the United States
  • -She most likely comes to the food blogging world with some relevant food, marketing, or writing background.
  • -A large population of bloggers is looking to capitalize on their blogs by becoming more involved in the food world professionally.
  • -Almost all food bloggers judge their success based on the personal satisfaction they achieve. Very few judge this based on revenue earned.
  • -The time spent posting, using social media, and reading other food blogs has increased dramatically for most food bloggers since they first began blogging.
  • -The subject of “recipes” is by far the most common topic covered by food blogs, with 89% of blogs addressing this.
  • -Twitter is more important than Facebook in terms of usage by food bloggers and is becoming even more important.
  • -75% of food bloggers do not make any money at all from their food blog and another 19.5% make less than $200 per month.
  • -82% of food bloggers have not attended a food blogger conference.

Read the full report here.

Check out our fun State of Food Blogging Infographic!

 

infographic

Embed the infographic by copy/pasting the code below:

Comments

Frank's picture

Very good article, just came across it from a twitter link I followed.

Frank

tomato paste's picture

i think blog is a kind of commercial tool, but not for other people, for ourselves ,good blog need carefully take care, so it is not easy, every excellent blogger deserve that.
welcome to my food blog: blog.redelicious.net

meigancam's picture

Thanks for the post; it has blog to be exactly I needed. I appreciate the information, well thought for anybody. Thank you !

new york cuisine's picture

w0w this is good

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