MailChimp Shares Content Delivery Strategies and Hosts After-Hours IFBC Party!
MailChimp makes it easy to send email newsletters, manage subscriber lists and track campaign performance—but why should bloggers be concerned about email? Turns out, there are great opportunities for increasing audience engagement when bloggers introduce email as an option for content delivery.
People have different preferences about how they consume information. Some folks want to come to your site to find a specific recipe; some are interested in the comments; and some just want to skim your daily posts via RSS and never visit your site. But there’s another group of people that prefer reading your blog in their email clients. It’s true! Whatever the reason, an email newsletter is a nice option to offer your readers, so they can engage with you in the way that suits them best.
Using email to engage and interact with your audience gives you a whole new list of ways to connect, like sharing exclusive content or special offers only for your email list. The bottom line is this: When people sign up to receive updates from you, they’re saying, ‘I’m interested in what you have to say.” And with a service like MailChimp, you know who those people are, and you can actually track their engagement by how often they open your emails, what they click and what they share with their friends.
By providing free service for email lists up to 2000, MailChimp makes it easy to start building your own list! Check them out at IFBC this year in Portland at their after-hours party on Saturday evening after the Farm to Table dinner.
Who Should Attend
Bloggers, Food Writers & Cookbook Authors
Publishers, Agents & Editors
Food Brand / Restaurant Marketers
Public Relations Professionals
*New in 2013! See registration for qualifying details.