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Agenda
Photo by: Andrew Scrivani
This year, our goal is to help you develop your professional skills as bloggers. Whether you blog for passion or profession, you'll enjoy this weekend filled with hands-on sessions where you'll work alongside of and engage with industry leaders in Food, Writing, and Technology. The agenda is still a work in progress, but we'll keep you updated as we announce speakers, chefs and other experts!
Friday August 24, 2012
| 12:30 - 1:30 | Registration |
| 1:30 - 2:00 | Conference Welcome & Networking Session |
| 2:00 - 2:45 | Keynote Speaker |
| 3:00 - 4:15 | Live Blogging & Tweeting |
| 4:30 - 5:45 | Round-Table Discussions and Mini-Workshops (subject to change) |
- Topic 1: Gluten- and Allergy-Free Living
- Topic 2: Diabetic and Low Sugar/Sodium Living
- Topic 3: Vegan Living
- Topic 4: 10 Things I Wish I'd Known About Blogging (led by Kelly Senyei)
- Topic 5: Mixology for Dummies: How to Mix Cocktails at Home That Will Make Your Bar Tending Friends Take Notice (led by Warren Bobrow)
- Topic 6: Smartphone Food Photography
| 5:45 - 7:00 | A Taste of Oregon's Washington County: A Wine and Food Reception |
| 7:00 - 9:00 | Taste of Portland, Trade Fair, and Gift Suite |
Saturday August 25, 2012
| 7:00 - 10:00 | Breakfast Buffet |
| 8:00 - 9:00 | Optional Session Time (TBD) |
| 9:00 - 12:00 | Technology Workshops |
During this period industry leaders will take you on a deeper dive into the world of blog design, metrics & analytics, advertising, SEO, social media and newsletter campaigns and more. Each 1-hour session will be given twice, so you’ll have more opportunity to learn and engage.Sessions will include the following topics:
- SEO: how to manage your sitemap, how to use tools like keyword tool and SEOmoz, perform site reviews (led by Rand Fishkin, CEO & Founder of SEOmoz.org).
- Blog Platforms: blog design tools
- Google Analytics & Metrics
- Social Media: how to build your page; use tools and metrics, increase Fans/Likes, Followers and Klout; create ad campaigns, and more.
- Creating Supercharged Content to Drive Traffic and Build Your Brand (led by Marissa Brassfield)
- Online Advertising: how to set up an ad management system
| 12:00 - 1:30 | Street Food Festival and Micro Brew Lunch |
| 1:45 - 4:45 | Writing Workshops (sessions TBD) |
| 5:00 - 6:30 | Career Fair |
Network with key people such as book and magazine editors, publishers, agents, and PR firms
| 7:00 - 9:00 | Organic Valley "Earth Dinner" featuring local ingredients and wines provided by Oregon Wine |
Sunday August 26, 2012
| 7:00 - 10:00 | Breakfast Buffet |
| 7:30 - 8:45 | Optional Early Bird session (TBD) |
| 9:00 - 12:00 | Food Workshops: Food Photography With Andrew Scrivani and Live Cooking Demo (Chef TBD) |
Renowned New York Times food photographer Andrew Scrivani will open this 3-hour Food Series with the A-Zs of Digital Food Photography. During this hands-on period you will have the opportunity to work alongside Andrew in a live photo shoot. You’ll also enjoy a live cooking demonstration, then practice your photography and post-production skills. Bring your cameras!
| 12:00 - 12:30 | Conference Finish |
Who Should Attend
Bloggers, Food Writers & Cookbook Authors
Publishers, Agents & Editors
Food Brand / Restaurant Marketers
Public Relations Professionals
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