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Krusteaz Baking Brand and Special Guest Blogger, Hostess with the Mostess, Share Their Baking and Entertaining Expertise

With hearty harvest fare, apple picking and tailgating, fall really is one of the nicest times for home baking and entertaining. At this year’s IFBC, Seattle’s own Krusteaz is thrilled to bring you a fun, ‘out-of-the-box’ session about Entertaining with Ease featuring Krusteaz’s Culinary Specialist Malia Hasegawa and renowned entertaining expert Jennifer Sbranti of Hostess with the Mostess.

Malia has been part of the Krusteaz family for over eight years and serves as the Culinary Specialist for the brand.  She has the envious job of spending her days in the Krusteaz test kitchen, collaborating with corporate chefs, coming up with new recipe creations, examining food trends and working alongside food experts tasked with developing new products for the brand.

Jennifer brings her contemporary style on entertaining ideas through her website, creative online community and popular blog.

Think of this session as an entertaining boot camp where attendees will gain the knowledge and planning know-how about putting together memorable events. 

Whether you’re throwing a casual cocktail hour, hosting a dinner party or looking for something creative for weekday family dinners, Malia and Jennifer will share their secrets for entertaining success including crowd-pleasing recipes, simple techniques and tips, along with platter presentations and creative DIY décor inspirations. 

Through a series of demos, you’ll see how versatile a pantry staple like Krusteaz can streamline prep work when it comes to creating everything from breakfast to appetizers to desserts. 

We’ll also be sharing exciting new product launches from the brand and we’ll have delectable samples for you to savor!

As a way to whet your palate, nothing says fall like the paring of apples and cinnamon!  This recipe is a welcoming treat for guests and perfect as a side dish option for brunch, afternoon coffee or even as dessert served with a scoop of vanilla ice cream.

Cinnamon Apple Pecan Crumb Cake
Shown above
 

Prep Time: 15 minutes
Total Time: 55 minutes
Effort: 1

Servings: 12

Ingredients:
1 package Krusteaz Cinnamon Crumb Cake & Muffin Mix (each box includes 1 pouch of cake mix and cinnamon topping mix)
1 egg
½ cup sour cream
½ cup water
1 medium apple, peeled and chopped (about 1 cup)
½ cup chopped pecans

Instructions:

Prepare oven to 350 degrees. 

Place full pouch cake mix, ¾ cup cinnamon topping, egg, sour cream and water in a medium bowl.  Stir until moistened.  Fold in the chopped apple.

Spoon batter into a lightly greased, 9-inch round pan.

Sprinkle remaining cinnamon topping over batter.

Top with pecans.  Bake 45-50 minutes or until toothpick inserted into center comes out clean.

Let cake cool 10-15 minutes before removing from pan. 

To learn more about Krusteaz and see additional recipes, please visit www.Krusteaz.com. You can also follow @Krusteaz on Twitter, Facebook, Pinterest, and Instagram

Registration

Register for 2014!

Only $95 for active food bloggers

$395 for non-blogger participants (industry, media relations professionals, etc.)

Who Should Attend

Bloggers, Food Writers & Cookbook Authors

Publishers, Agents & Editors

Food Brand / Restaurant Marketers

Public Relations Professionals

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