Tentative Agenda...We're still working on the details!
Friday, September 19
Register for the conference, visit the Gift Suite, & enjoy spectacular food, wine and more!
Saturday, September 20
7:00 - 8:50 AM Breakfast
8:00 - 8:50 AM Breakfast Session
9:00 - 9:15 AM Conference Welcome
9:15 - 10:00 AM Keynote Speakers
10:10 - 11:20 AM Food Photography and More with Todd Coleman, Tasting Table's Creative Director
11:30 - 1:00 PM Cooking Demonstration
1:00 - 2:30 PM Lunch
2:30 - 3:50 PM Breakout Sessions
Session 1 (Food): tbd
Session 2 (Food & Wine): Wine Tasting with Bordeaux Wines
Session 3 (Food): Educational Session with Krusteaz
4:00 - 5:20 PM Breakout Sessions
Session 1 (Writing): So, How Did it Taste?
How many adjectives do you string together when describing food? Come learn something new with author Dianne Jacob: using metaphor, simile, contrast, humor and other literary techniques to wake up your food writing. A writing exercise lets you try out these new techniques.
Session 2 (Food): tbd
Session 3 (Tech): Time Management: The Ins and Outs of Outsourcing with oDesk
5:20 - 7:00 PM Pre-Gourmet Fair Reception presented by Butterball
7:00 - 9:30 PM A Taste of Seattle & Gourmet Fair
Enjoy sampling a variety of gourmet goods from producers and nibble on cuisine prepared by some of Seattle's best chefs and restaurants!
Better Bean @BetterBeanCo
Redwood Hill Farms @redwoodhillfarm
Green Valley Organics
Sunday, September 21
7:00 - 9:00 AM Breakfast hosted by Bigelow Tea
8:00 - 8:50 AM Breakfast Session: Third Generation President & CEO Cindi Bigelow of Bigelow Tea Shares the Facts About Tea (along with a few fun family stories!)
Do you know where the intersection is between a peaceful feeling that comes from practicing yoga and the burst of energy from caffeine? It's IN a cup of tea. Tea contains L-Theanine, a naturally occurring component in tea that increases mental alertness and, at the same time, relaxes the body. This is just one of many fun and educational facts you will learn from Cindi Bigelow whose grandmother started Bigelow Tea in her kitchen 70 years ago when "Constant Comment"(r) tea was created. Join Cindi Bigelow for breakfast, bring your questions and get ready for a great start to your Sunday morning and the final day of IFBC!
9:00 - 10:20 AM Breakout Sessions
Session 1 (Writing): Joe Yonan, author and food and travel editor of the Washington Post
Session 2 (Tech): Self-Publishing e-Cookbooks
More and more we're gobbling up rich content on Smartphones and other mobile devices. Learn tips and tricks on how to create and market beautiful e-cookbooks on the Kindle and other platforms. Food blogger Vicky McDonald from Stasty.com will share her experience on what it takes!
Session 3 (Tech): Creating Compelling Video Content
Dream of shooting food videos in your kitchen but don't know how to do it alone? Sarah Adler from Simply Real Health will show you how to create your own video content single-handedly, from setting up your studio to shooting to editing, and more!
10:30 - 11:50 AM Breakout Sessions
Session 1 (Writing): Professional Recipe Development with Shauna James Ahern, the Gluten-Free-Girl
What is the process of developing a recipe? What sources and methods does Shauna use? How do you ensure the recipe is truly original? Join Shauna in learning all about professional recipe development.
Session 2 (Tech): The Rules Have Changed: SEO for Bloggers in 2014 and Beyond
Join Moz’s product strategist Tim Resnik as he reviews the latest tips, tricks and tactics for optimizing your blog for search in 2014 and beyond. He’ll cover keyword and topical research and optimization, tools of the trade, and the latest with Google+. You will walk away from session with a list of immediate actions to improve your site.
Session 3 (Tech): Beginners Guide to Getting Online With Google+
Being an active participant in Google+ is the fastest way to have your new content found and shared. Google indexes Plus content continuously. How to get started in this new social structure is both daunting and freeing. Starting fresh allows you to classify your audience into contactable circles of interested readers, show a bit more of your personal interests, and make lots of new contacts both domestically and internationally using the exciting free tools like Hangouts on Air. This hands on session with Dr. Jean Layton, the Gluten Free Doctor, will start at the very beginning, with your profile set up, then progress through setting up a page for your blog. Don’t forget to bring your laptop.
12:00 - 12:30 PM State of Food Blogging & Conference Close
All sessions are at the Seattle Westin unless otherwise indicated.
$395 for non-blogger participants (industry, media relations professionals, etc.)
Who Should Attend
Bloggers, Food Writers & Cookbook Authors
Publishers, Agents & Editors
Food Brand / Restaurant Marketers
Public Relations Professionals