Chicory is a New York-based foodtech company that makes recipes shoppable. From day one, it’s been Chicory’s mission to get more home cooks out of the grocery aisle and into the kitchen. And with the $600 Billion dollar grocery industry becoming more digitized with online delivery services, Chicory has taken on the task of connecting those retailers with the incredible food content creators whom are driving purchase intent.

So, what does all that jargon mean, exactly? By enabling Chicory on your food blog, a button that says “Get Ingredients” will appear on all of your recipes. When readers click that button, a module will pop up within your site that has connected all of the ingredients mentioned, to products in-store at top online grocers like Peapod. With a couple of clicks, the reader can exchange products, choose favorite brands and then check out—the ingredients to cook that recipe will appear on their doorstep the next day.

In addition to Chicory’s core product, they’ve also developed a suite of ad products that help bloggers and publishers monetize their recipes like never before. Native sponsorship slots and “digital shelf space” being just a couple of those solutions.

At IFBC, Chicory’s CEO Yuni Sameshima and Marketing Manager Hillary Reeves will host a panel on foodtech. They’ll talk, alongside other Silicon Valley founders about the trends in food startups and will address how bloggers can insert themselves into foodtech conversations.

Ready to learn more about Chicory or try it out on your site? Visit Chicory.co/publishers or email Amanda@chicory.co today.

Curry image at top by Hapa Nom Nom