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Aran Goyoaga is an author, food stylist and photographer based in Seattle. Her food blog Cannelle et Vanille is a 2-time James Beard Award finalist and was named number 2 best food blog in the world by the UK Times.

Aran grew up in the Basque Country in Northern Spain in a family of professional pastry chefs and cooks. Her love of food began in her maternal grandparents’ pastry shop and in the fields of her paternal grandparents’ farm. Aran worked as a professional pastry chef for years before turning into food styling and photography.

She is also the author of Small Plates and Sweet Treats: My Family’s Journey to Gluten-Free Cooking (Little, Brown & Co), which was named one of the top 6 cookbooks of 2012 on Good Morning America.

Aran’s work has been featured in the New York Times, Conde Nast Traveler, Food & Wine, Gwyneth Paltrow’s GOOP, Jamie Magazine, Bon Appetit, Saveur, Martha Stewart’s Everyday Food, Whole Living, Coastal Living, Fine Cooking, In Style, CNN, Miami Herald, Living Without,, ELLE Gourmet, Design*Sponge, Sweet Paul magazine,, Daily Candy, NBC Latino, Cooking Channel and more.

Aran works out of her downtown Seattle studio where she offers photography and styling workshops as well as communal dinners and collaborative projects.

Aran will co-host an exciting session with author Andie Mitchell and food stylist Jenn Elliott Blake at IFBC this year.



Jenn Elliott Blake is an event curator, prop stylist and blogger based in the rainy city of Seattle, WA. She aims for her work to envelop a certain degree of eclectic whimsy, while inspiring the onlooker to appreciate the simple moments and beauty within life's important milestones and celebrations. She's happiest while being on-set collaborating with folks who are also passionate about their work, or while sharing a meal over laughs and life stories.

The three loves of her life include her English Bulldog Bailie-Bug, her husband Adam and the city of lights : Paris, France. You will often find her scouring a local vintage shop or traveling the globe excessively.

Jenn will co-host an exciting session with author/blogger Andie Mitchell and food photographer/blogger Aran Goyoaga at IFBC this year.

Katie Ayoub is managing editor of Flavor & The Menu, a national foodservice publication that specializes in flavor trends. The magazine's annual Top 10 Trends issue gives chefs a primer on emerging trends and how to leverage them, aiming to inspire recipe innovation. Flavor & The Menu focuses on flavor because that's what drives menus and entices diners. The magazine is a trusted authority on flavor trends. 

Previously, Katie was editor in chief of Sizzle magazine, contributing editor to The National Culinary Review and managing editor of Chef magazine. She has also written for Culinology, Foodservice Director, Restaurant Business and Pizza Today. Katie has been avidly following and reporting on food trends for 15 years. Growing up, she was lucky enough to be immersed in Latin culture, living in Puerto Rico, Mexico and Panama.  A graduate of Northwestern University, she and her husband made their home in Chicago for 10 years. After her son was born, her family moved up to Toronto for eight years. Now, she and her husband Mischa, as well as her two pretty wonderful kids, call the Chicago suburbs home.

Katie will co-host a session on Food Trends at this year's IFBC.

Jess Thomson is a food writer and recipe developer whose work appears in magazines nationwide. She is the author of seven cookbooks, including Pike Place Market Recipes and A Boat, a Whale, and a Walrus, written with Seattle chef Renee Erickson, and is currently working on her first essay collection, called A Year Right Here: Essays on Food and Life in the Pacific Northwest. Find out more about her experiences blending food and life at her blog, hogwash, at

Jess will be leading the Honing the Craft writing session at IFBC.


Photo by Clare Barboza

Tara Austen Weaver is a writer and editor who focuses on the topics of travel, food, culture, and the environment. She is editor of Edible Seattle magazine and author of The Butcher & The Vegetarian, Tales from High Mountain, and the recently released memoir Orchard House: How a Neglected Garden Taught One Family How to Grow. She also writes the award-winning blog Tea & Cookies.

Tara will lead The Plan & The Pitch session at IFBC this year.



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$195: Active Food Bloggers

$495: Non-Bloggers
(Industry, Media Relations Professionals, etc.)

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Bloggers, Food Writers & Cookbook Authors

Publishers, Agents & Editors

Food Brand / Restaurant Marketers

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