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We are thrilled to announce that IFBC is coming back to Seattle in 2014!

Organized by and Zephyr Adventures, IFBC was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes: Food, Writing, and Technology. This event will feature high-quality educational sessions, personal networking opportunities, and what 95% of attendees say is the best food and wine of any blogging conference! Join us for our SIXTH annual conference in beautiful Seattle, Washington!

Dates: September 19 - 21, 2014
Location: The Westin Seattle
Registration Fee: $395 / $95


*The cost of registration for all participants is $395. However, for food bloggers with an active blog who agree to write at least three posts about the conference, the cost is only $95. You can choose to write about anything you want - the conference itself, the venue, the sponsors, or the food - and can do so before, during, or immediately after the conference. This is our way of supporting food bloggers as you attempt to make a living (or cut costs from) your food blogging.

A few weeks ago, the Sucuri team was at HostingCon. We rubbed elbows with the people who bring your websites to the world and spoke at length with them about the importance of website security. However, the most interesting conversation we had over the whole week was with a small business owner on vacation with his family.

After a long day with the rest of the tech world, we needed to get a bite to eat and we decided to wait at the bar while the restaurant got our table ready. While there, we started talking to a man sitting next to us. As it turns out, he owns an auto body business in the Philadelphia area. Eventually, our new friend asked us what we were doing in Miami so we told him that we helped to run a firm focused on website security and, from our perspective, that’s when the conversation got really interesting.

That’s for big websites, right?

Our new friend knew about the data breaches at the big retailers like Target and then went on to tell us, “But I’m not worried, because I have a really simple website and just ask people to fill out a form so we can contact them later.”

My partner and I were floored when he told us that. But should we have been? When you live every day in the security space, it can be easy to forget that the rest of the world doesn’t live there with you.

We usually use our blogto break security news and to educate the community about the latest malware removal techniques we’re pioneering, but the more we learned about our new friend’s business, the more apparent it became that we also have an obligation to translate the language of website security so that website owner’s everywhere understand its importance. In that spirit, here’s a security primer for the everyday blogger, website enthusiast and small business owner on why security is important for their site.

What would a hacker want with my website?

Almost every employee at Sucuri has their own, much smaller, website, and each of us also monitors and protects our site because we know that they’re prime targets for hackers and the reason for that is that most website owners aren’t also security experts.

A big company, like Target, is a high-value target because a hacker network could make a large amount of money by bypassing their security. However, this is a high-risk strategy. Target is big enough that they have security analysts who work to keep that from happening. Alternatively, a hacker could automate an attack against 1,000 small websites with website operators and owners who know very little about security and while those 1,000 websites may not have much traffic on a per-website basis, they have lots of traffic when aggregated together. Once a network of websites is in place, the hacker can relatively easily begin to monetize his work.

Going back to our auto body shop friend, it isn’t hard to imagine a time when a hacker quickly phishes his form page to redirect information away from the site and harm potential customers, and the scary thing is that the website owner wouldn’t even know about it until someone alerted them to the problem. If that ever happens, and his site is blacklisted by Google, it will be amazing how quickly website security becomes the most important thing in his life.

But I don’t take credit cards. Why am I at risk?

It is true that the moment your website begins taking credit card payments, you might as well raise your hand and tell attackers, “My website is now a target.” However, the real truth is that every website, big and small, is always a target.

The crux of the problem is that attackers can make money in many different ways. They may be redirecting your traffic to auto loan or porn sites or they may poison your search engine results with pharmaceutical listings. They can add phishing pages to your site in an attempt to get your customers or visitors to give them personally identifiable information or credit card information and in all of these situations, they’re taking advantage of the work you’ve put in to drive traffic. If you’re not protecting yourself from attack then there are two factors, one economic and the other psychological, that you need to be aware of, because in many ways a website attack is much more devastating for a small business or website than for a large one.

First, you need to be sure that your site can sustain a loss in traffic or a loss in credit card transactions for a month or two months or six months, while the malware is in effect. When you don’t have a lot of traffic to lose in the first place and your website is hacked, it could take a very long time for those people who were scared away to come back. So, while Neiman Marcus can certainly sustain a data breach, you may be at a greater risk, relatively.

The second reason it’s more devastating is psychological. Unlike a big corporation, a lot of small business owners and bloggers feel a personal connection with their customers and readers. When you get hacked, you put them at risk and it feels terrible because you feel personally responsible for whatever pain or hassle you cause to these customers and readers.

How can you protect yourself?

The best way to protect your website is by layering different levels of protection that can be broken down into four logical steps.

1.    Awareness of the problem

2.    Understand the symptoms of attacks

3.    Take steps to fix the root problem (malware) of attacks

4.    Protect your website with a firewall

It’s by design that each step above flows into the next. As you move down the rabbit hole of security, what becomes clear is that attacks are always evolving and that it would be a full-time job to keep up with it (in fact, it’s our full time job). As you can see, the first step is awareness. Be aware that there are people out there who would take advantage of your website. Second, learn a little bit about the symptoms of attack. Have customers recently complained that they’ve been redirected off of your site when clicking links? Have readers complained that they’ve seen a strange form when clicking a link? If so, then take steps to root out problems, such as running your site through our SiteCheck security scan. Better yet, just remove all doubt and protect your website by shielding it with our CloudProxy Firewall for just $9.99/mo. Is that a shameless plug? Sure it is, but we plug CloudProxy because we believe in the safety it provides for you and for those who visit your website (not to mention that it also protects your investment–emotional and monetary– in your site). In addition, every website we protect is one more website towards our goal of making the web a safer place and that’s something we can all be in favor of.


As a pioneer and leading brand of Shirataki, we are excited to bring our Tofu Shirataki pasta substitute to the 2014 International Food Blogger’s Conference for the first time. Tofu Shirataki is just like regular pasta, but better! It’s low in calories, low in carbs, and so much more!

This guilt-free and gluten-free Tofu Shirataki has only 10 calories, 3g of carbs and 2g of fiber per serving! And as an added bonus, they are Non-GMO Verified, vegan and kosher.

Made by blending the flour of Konnyaku, an Asian yam and Tofu, these noodles are available in Spaghetti, Fettuccine, Angel Hair and Macaroni, and are perfect in soups, salads, pasta or Asian dishes. They can be quickly prepared just by draining the water from package and microwaving or parboiling. For a quick tip on how to prepare Tofu Shriataki, click here.

To start your Tofu Shirataki adventure today, just check out some of these simple and delicious recipes below.

Tofu Shirataki Noodle Salad with Ponzu Sauce


1 pkg House Foods Tofu Shirataki Spaghetti shaped noodle substitute
1/4 cup Kikkoman Ponzu Sauce
1/4 cup green onion, chopped
1 bell pepper (red, yellow or orange), chopped
1 tsp sesame oil
Optional topping: chopped peanuts


Rinse, drain, and cut noodles into manageable length. Pat dry.

Mix Ponzu sauce and sesame oil in a separate bowl.

Combine all ingredients, add sauce mixture and serve.

Pesto Fettuccine


3 (8 oz) pkgs of House Foods Tofu Shirataki
Fettuccine Shaped
½ cup pre-made pesto
½ cup sun-dried tomato (in oil)
(optional: garnish with cherry tomatoes)


Rinse and drain Tofu Shirataki noodles well. Pat dry using paper towels. Put in a microwave-safe bowl and heat in microwave for 1 minute. Drain excess liquid. Cut noodles to manageable size.
Place sun-dried tomatoes in food processor and chop until pieces are very small.
Stir tomato mixture and pesto into noodles.
Garnish with tomatoes and serve.

For more recipe ideas, go to

Thierry Rautureau

Get ready to laugh and learn! Award-winning chef, Chef In the Hat, Thierry Rautureau, will host an informative cooking demonstration at this year's International Food Blogger Conference. Rautureau has a knack for taking simple ingredients from leftovers in your fridge to seasonal produce and turning them into culinary marvels. Even the seasoned cook will find themselves saying ah ha.

Rautureau, known as the Chef In The Hat, is the chef/owner of Rover's Restaurant (1987-2013), Luc, and Loulay Kitchen & Bar in Seattle, Washington.  For 26 years, Rover's offered cuisine that Rautureau describes as Northwest Contemporary with a French accent.  Rautureau was born in the town of Saint Hilaire de Loulay in the Muscadet region of France.  At fourteen, he started a cooking apprenticeship in Anjou, France.  At twenty, he moved to the United States and worked at various fine restaurants including La Fontaine in Chicago, the Regency Club for Joachim Splichal in Los Angeles, and the Seventh Street Bistro with Laurent Quenioux, also in Los Angeles. While visiting Seattle in 1987, Rautureau dined at Rover’s and discovered that the restaurant was up for sale.  Tired of Los Angeles, he decided to buy the restaurant so that he could express his culinary creativity as the chef/owner. Rautureau received the name Chef In The Hat, due to his ever-present fedora. Chef Thierry Rautureau has won various awards including the James Beard Award for Best Chef in the Pacific Northwest in 1998, and has been awarded the Chevalier de l’Ordre Du Merite Agricole by the French government.  Rautureau’s cuisine can best be described as whimsical.

Chef In The Hat is well-known for his radio show “Seattle Kitchen” with Chef Tom Douglas and Katie O on Kiro 97.3FM and his television appearance as a contestant on Bravo’s Top Chef Master’s in 2010 and again in 2012.

Ten years ago, the word “blog” was barely in our lexicon; five years ago we were all trying to figure out if “blogger” was a real career. And now, it’s a term that’s used and understood by nearly everyone. Bloggers are creating connections between people, sharing stories and sharing information with folks seeking it – and changing the ways business is done.

From food to parenting to technology to horseback riding, there is a blogger out there building an audience around their passion. Many people look for information from a knowledgeable blogger when making purchasing or parenting decisions. They turn to the internet’s community of experts for advice and information, knowing that the information they get is personal, based on experience and genuine.

For businesses, this presents an interesting opportunity. Working with bloggers in a specific area is a great way to get information in front of their target audience.  The relationship between bloggers and the companies they care about is a delicate space that requires respect and patience from both parties to be mutually beneficial.  The PR team works to make sure the brand and blogger have similar intentions in mind and team up on the right projects. It’s important for bloggers to maintain their authenticity and represent their true opinions and experiences to their readers; relationships between bloggers and brands work best when everyone involved understands and respects that. It (probably) doesn’t make sense for a horseback riding blogger to write about their experience with a food processor and it (probably) doesn’t make sense for an organic recipe blog to mention copy machines.

When seeking collaboration, some things for brands and businesses to keep in mind:

*Are our brand ideals aligned? A family-focused food blogger that encourage families to cook and eat together could share ideals with a packaged food brand that supports food education and promotes child-friendly meals.

*Is this valuable for our audience? Even if aligned on brand ideals, if it doesn’t make sense for a blog’s readership or a brand’s target demographic, the collaboration may not be a good fit. A NW locavore blog may share ideals with a Midwest dairy farm, but not have access to their products.

*Is it the right time? The business and the blog need to be aligned on timing expectations for the relationship kick-off, information sharing and wrap-up or transition. There are many timing factors that should be taken into consideration on both sides: will we be working with a product that’s readily available? Does this collaboration fit in with my current objectives?

As blogging continues to expand in popularity and importance, the relationships between blogs and brands is going to continue to evolve and grow. What an exciting time to be a food blogger – or a PR person!

About the author: Porter Novelli, IFBC’s PR agency, explores the importance of blogging to businesses. As a major PR firm, PN works with bloggers on behalf of clients (big and small).

Sarah Adler is a nutrition coach, healthy lifestyle expert, food blogger, real food lover and owner of Simply Real Health—a healthy lifestyle company with a mission to help people to feel better, eat healthier, simplify the process + free up their life.

With a adamant belief that real food is good food (foodie-food), and a love of keeping things simple to understand + easy to do, Sarah educates + teaches hip and effective solutions to common healthy eating obstacles so that people can create healthy daily lifestyles that (actually) last. With chocolate. And happy hour. And all the fun parts of life, included.

With customized real-food based programs + services for individuals, groups [families + kids too], downloadable seasonal meal plans, hands-on healthy food learning sessions, and inspiring seminars + speaking events, Simply Real Health is this next generation’s solution for a healthy life, made simple, beautiful + inspiring.  

Sign up for Sarah’s free weekly email- with healthy recipes, tips + ideas every Thursday!:

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Register for 2014!

Only $95 for active food bloggers

$395 for non-blogger participants (industry, media relations professionals, etc.)

Who Should Attend

Bloggers, Food Writers & Cookbook Authors

Publishers, Agents & Editors

Food Brand / Restaurant Marketers

Public Relations Professionals

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