Play As You Drink With VinPass
By: Sarah Chappell
Published: June 6, 2011

VinPass is a new online and mobile game that lets users play to earn badges and real-life rewards with every wine they taste. This cross-platform social media game allows players to review wines to unlock badges and exclusive prizes from sponsors. Similar to Foursquare and Untappd, tasting certain wines will result in new badges, such as the Vibrant Rioja badge that you can earn by tasting three wines from Rioja, Spain.
The idea behind VinPass is to help wineries and wine regions reach out to wine drinkers in a fun and interactive way. Will you play?

Comments:
Paul Mabray
June 8, 2011

Thanks for the awesome write up.  We have so many surprises in store for VinPass including more rewards, more wine personalities, and more partners.  This is a very exciting time to be interacting with wine.
All my best,
P