Consumers Shun PepsiCo UK's Healthier Products
By: Marissa Brassfield
Published: July 2, 2011

PepsiCo UK is having trouble meeting its goals to release healthier products in Britain and beyond. The company released a 20-page report on Friday that outlined consumers' qualms with the healthier foods and the impact the poor economy has had on purchasing habits.
Richard Evans, the president of PepsiCo UK, says that the company is trying to be transparent about its shortcomings. "We have tried to make the baked crisp as sexy as the regular one, but the reality we learned is that there is too much of a trade-off with taste. And in terms of distribution, smaller and convenience stores are closing, pubs are closing, and even including [the baked crisps] in meal deals doesn't offset that contraction," he told the Guardian, citing consumers' refusal to embrace the less fatty version of Walkers crisps.
Has the economy affected how you shop for groceries? Has your diet become healthier, less healthy or stayed about the same?