"The Handlebar Moustache" Heineken Light Commercial Revives Iconic Facial Hair
By: Marissa Brassfield
Published: July 19, 2011

Heineken is increasingly marketing towards the hipster market, as this "Handlebar Moustache" Heineken Light commercial proves. The commercial demonstrates situations in which a handlebar moustache might be less than ideal -- and one stellar situation in which the ironic facial hair fits right in.
The tagline of the Heineken Light ad is "Occasionally Perfect." The campaign is from the W+K ad agency in Amsterdam, and features creative direction by Stuart Jennings and Brandon Henderson.