Absolut Fashion Week Ad Turns a Bottle Into a Dress Form
By: Marissa Brassfield
Published: August 13, 2011

This Absolut Fashion Week ad promotes the vodka brand's sponsorship of New Zealand Fashion Week in a fun, industry-appropriate way. The print ad shows the interior of a design studio, complete with patterns, scissors, spools of thread and a tape measure. A spot of sunlight shines on a dress form in the center of the room that's in the shape of an unmarked Absolut bottle.
The instantly recognizable shape of the dress form gives the Absolut Fashion Week ad an understated aesthetic that's effective nonetheless. Here's a larger shot of the ad, which was designed by the WhybinTBWATequila agency of Auckland, New Zealand: