Whole Foods is planning to open membership only Wellness Clubs over the next few months, test the idea. For a fee to join, and a monthly membership, shoppers can get health evaluations and access to classes in cooking, health and nutrition. Another benefit is a 10% discount on 1,000 food items.
The first Wellness Club has been opened in Dedham, Massachussetts. If it is successful, Whole Foods has plans to open Wellness Clubs in most of its stores.