Chipotle Mexican Grill Releases First Film Next Month
By: Rosemina Nazarali
Published: August 30, 2011

Chipotle Mexican Grill is releasing their very first movie in theaters across the US.
Titled Back to the Start, the two-minute animated film is about a farmer who tries to be industrial before realizing he prefers his family farm.
“We produced this film to help illustrate the choices people face in deciding what to eat, and hope that it will encourage people to choose food that is raised with respect for the land, the animals, and the farmers that produce it,” Steve Ells, Chipotle’s founder, said in a statement.
Back to the Start was animated by Johnny Kelly and features Willie Nelson singing Coldplay's "The Scientist." The song will be available on iTunes for 99 cents, with 60 cents being donated to the Chipotle Cultivate Foundation which helps support family farms.
The film will be playing before feature films in 5,700 theaters across the country beginning in September.
Check out the stop-motion animation below!