Craft Beer Pays Homage to Mexican Wrestling

October 5, 2011

Designer Jose Guizar recently designed craft beer packaging inspired by lucha libre, or Mexican wrestling. The bottles' labels bear the masks and names of made-up wrestlers Rey Negro, Guero Gomez and El Hijo del Vampiro.

Guizar says that the craft beer packaging is inspired by "the golden era of lucha in the 1950s, when movie heroes were not Superman or the X-Men, but El Santo and his wingmen, fighting creepy monsters on a silger '52 Alfa Romeo with surf music in the background." Would you buy this beer if it were available commercially?

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