Ski-Thru Starbucks Keeps Snow Bunnies Caffeinated

February 19, 2012

Even snow bunnies can get their fix thanks to the ski-thru Starbucks at Squaw Valley in California, the first of its kind. Skiers can ease right up to the window to get a cuppa without even taking off their equipment.

"We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy," said Andy Wirth, the president and CEO of Squaw Valley. "Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes." This ski-thru Starbucks is just one of the coffee giant's innovative business moves.

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