Jean Paul Gaultier Signs Deal with Diet Coke

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March 8, 2012

Jean Paul Gaultier is teaming up with Diet Coke to help design new bottles and cans for the soft drink, as well as create new online content. As the European creative director, the fashion designer will also star in a series short films for Diet Coke. 

"The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman's body, so it was great fun to 'dress' them," Gaultier said. "The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp -- making it something special you want to touch." 

Check out the first of Gaultier's Diet Coke short films in the video below! 

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