Blur Bassist Alex James Searching for the First Cheese National Anthem
By: Marissa Brassfield
Published: May 11, 2012

Former Blur bassist Alex James will be leading the charge to find England's national anthem for cheese. The musician, who has since become an award-winning cheese maker, is a part of the British Cheese Board and believes that local shoppers should support British cheddar cheese. Entrants can use the chords to "God Save the Queen," "Land of Hope and Glory" or "Jerusalem" to create their original lyrics.
The incentive? Free cheddar for a year as well as two weekend passes to the Food and Music festival. For another cheesy innovation, check out these Jimmy Cheese shoes.