Budweiser wants the image of their logo blurred out in the movie Flight. The movie stars Denzel Washington who plays a pilot with a drinking problem. In the film, Washington is seen drinking Budweiser beer on several occasions, once while driving a car. The beer company says they do not want their name attached to alcoholism.
"We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving," Vice President of Budweiser, Robert McCartney, wrote in a letter to Flight director Robert Zemeckis. "We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters."
Unfortunately for Budweiser, Flight hit theaters last weekend and opened with $25 million at the box office.