Featured Speaker: Sheri Wetherell
Sheri Wetherell joins the Elements in Building Traffic session on Friday, 9-20.
Sheri is the co-founder and CEO at Foodista.com. She grew up surrounded by food on both sides of her family. Her paternal grandmother owned a diner for many years, and her maternal grandmother (and mother of five daughters) was always found in the kitchen baking or whipping up garden-fresh tomato juice. Her mother instilled in me the importance of healthy, wholesome eating and fed the entire family homemade soups, breads, and fresh carrot juice. Through her grandmothers, mother, and numerous travels overseas, she developed her love of food. She honed her palate and taste for travel by hopping planes with her airline pilot father, spent nearly a year studying in Italy and traveling in Greece, and taught English in Tokyo for three years. Her professional background is in traditional and online marketing, where she worked for companies such as Amazon.com, Microsoft, Nordstrom, and eBay.
*New in 2013! See registration for qualifying details.
Who Should Attend
Bloggers, Food Writers & Cookbook Authors
Publishers, Agents & Editors
Food Brand / Restaurant Marketers
Public Relations Professionals