Activia Yogurt Print Ad Uses a Giant Cow to Tackle the Tricky Constipation Topic

Constipation is a delicate subject to tackle, but this Activia yogurt print ad does so with tact. The three-part ad series features a super-sized cow, pig and sheep standing in a dark room peering out of a small open door. The ad's copy reads, "Release yourself from constipation," bringing the message home succinctly.

The Activia yogurt print ad was created by the Y&R Mexico ad agency. Is this print ad an effective way to promote the digestion-aiding snack?