Activia Yogurt Print Ad Uses a Giant Cow to Tackle the Tricky Constipation Topic
By: Marissa Brassfield
Published: June 24, 2011

Constipation is a delicate subject to tackle, but this Activia yogurt print ad does so with tact. The three-part ad series features a super-sized cow, pig and sheep standing in a dark room peering out of a small open door. The ad's copy reads, "Release yourself from constipation," bringing the message home succinctly.
The Activia yogurt print ad was created by the Y&R Mexico ad agency. Is this print ad an effective way to promote the digestion-aiding snack?

Comments:
adolbowilbomo
July 21, 2011

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