Coca-Cola's Open Happiness Campaign Encourages You to Embrace
By: Marissa Brassfield
Published: April 11, 2012

Coca-Cola's Open Happiness campaign is continuing to bring joy to consumers through some seriously clever vending machines. Coca-Cola redesigned selected vending machines, known as the "Happiness Machines," to be done in traditional Coca-Cola colors of red and white, except the emblems have been replaced with the words "Hug Me." Once people embrace the machine, a free Coke product comes out and adds a little joy to their step.
The Happiness Machine is yet another way Coca-Cola has interacted with customers. Recently, the soda brand showered its fans with social media confetti.