Naomi Campbell: Cadbury Ad is "Insulting and Hurtful"

June 2, 2011

The Naomi Campbell Cadbury ad caused a firestorm of racially charged controversy this week. The ad's tagline reads, "Move over Naomi, there's a new diva in town." A bar of Cadbury Dairy Milk Bliss sits propped up in a bed of diamonds.

Campbell was quick to issue a statement on the Cadbury print ad: "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all women and black people. I do not find any humor in this. It is insulting and harmful." Naomi Campbell's statement galvanized black advocacy leaders, who in turn called for a black boycott against Cadbury.

Although the chocolate company hasn't issued a formal apology over the Naomi Campbell Cadbury ad, its representatives confirmed pulling the campaign from circulation, saying that the ad copy was a "lighthearted take on the social pretensions of Cadbury Dairy Milk Bliss." Do you think the print ad was out of line or a cheeky way to market chocolate?

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Comments

Kimberly McCowan Dunn's picture

She needs to get over herself already. It's not a black issue, as she is 'choosing' to make it. But rather her diva attitude. That she is better and above all others...thats what the ad is saying...that this chocolate is the new diva...

Anonymous's picture

There are so many divas... Why chose one with a chocolate complexion?

Anonymous's picture

really? seriously? get over it and STFU. There is nothing racist about it. Morons...

Billur's picture

i think she's upset 'cause she didn't get any money from this ad:O

chilehead's picture

Some people just can't take a joke, and it's sad she has to make this hateful when it was done just for fun.

Andie Mitchell's picture

I think it's ignorant of Cadbury to make an ad that so easily could be misconstrued as racist. There are dozens of people on their staff who assess an ad before it goes to print; someone should have pulled it.

Kay's picture

The ad did not describe her as chocolate, it characterized her as a diva. Which is a reputation she is VERY well known for (the word "diva" and "Naomi" were all it took to clearly identify who the ad referred to). If a different supermodel had her reputation for bitchy diva behavior, I'm sure th ad would have used them, be they black, white, Latina, Asian, whatever.

She didnt get any profit from the ad and it's not like she could dispute the diva description so she's trying to create drama (shocker) by making it a racial issue. Yawn. Her antics got old years ago.


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