August 16, 2011
Beer billboards aren't always known for their artistic beauty, but this Newcastle Brown Ale shadow art installation is an effective ad that's aesthetically pleasing. The beer brand enlisted two New York shadow artists to create the billboard; the duo used thousands of Newcastle bottle caps and a single light source to complete the illusion.
When the light source is illuminated, a shadowy figure reaches out toward a pint of Newcastle. See a video of the shadow art installation's production process below:
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