Sorry, Taco Bell!

April 22, 2011

taco bell gordita

In January 2011, Taco Bell was sued for false advertising. The lawsuit was withdrawn, just this week, and now the Mexican food chain wants an apology.
The lawsuit claimed that Taco Bell’s “seasoned beef” in their Chalupa Supreme taco contains only 35% beef and the rest are binders and extenders like wheat, oats, water, corn starch and other ingredients. And the company spent $3-4 million in their follow-through product disclosure advertisement and marketing to prove that their meat is 88% beef. This included full-page newspaper ads, TV commercials and a YouTube campaign.
The law firm that filed the lawsuit withdrew their claims on April 19, 2011. Attorney Dee Miles stated, “From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its 'seasoned beef' product, the case could be dismissed.”
The Mexican restaurant would like an apology from the people who filed the lawsuit. A Taco Bell newspaper ad reads, “Would it kill you to say you’re sorry?” After all, they did spend millions for damage control.

Source: Slashfood