Jack Daniel's has become the first alcoholic beverage brand to purchase advertising on Twitter. The alcohol industries in the United States self-regulate their advertising, and require at least 70% of the audience for advertisements to be of legal drinking age. Until recently, Twitter users did not fall into this category.
According to ClickZ, the purchase included three days of a promoted trending topic, which appears in the list that Twitter provides of the most popular topics on the network, and sponsored tweets. Jack Daniel's was promoting the release of their new Tennessee Honey whiskey product.
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