May 21, 2011
In this 30 second commercial for Toronto-based restaurant chain Boston Pizza, the spokesman advocates the benefits of "finger cooking" for his family. There are a ton of problems with this commercial. Among them:
1. It suggests that men shouldn't have to prepare a real meal for the family.
2. It suggests that spending time in front of the television is more important than spending time with your kids.
3. It suggests you shouldn't bother to cook because it isn't worth the time.
4. The last line of the commercial says "let's give cooking the finger."
What do you think of it?
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