Mellow Mushroom's "Follow Us and We'll Follow You" Campaign is Literal
By: Carly Foy
Published: October 26, 2012

Pizza chain Mellow Mushroom has taken the idea of social media stalking to a new level. The campaign is centered around a fan following the company on Twitter. To further garner their attention, the chain may decide to send one of their mushroom mascots to follow you in real life.
For another social media savvy campaign, check out the Claussen Pickles Mission Eulogy.