Come a little closer because this is something I feel better about whispering...
I love pork rinds. Or cracklins, chicharrones, or whatever you want to call them. I know they aren't the healthiest thing to eat, not even close, but a little diversity in one's diet never hurts, right? And, frankly, they're darn tasty.
Then, while waiting in line at our local supermarket, I saw this fine example of marketing not at its best:
"Fried out pork fat with attached skin." Sorry guys, but no woman came up with that description.