Introducing Chick Beer

August 26, 2011

One of the country's oldest breweries sells a beer called "Chick Beer," calling itself "a beer for women." Made by Minhas Craft Brewery in Wisconsin, the beer's site claims that women consume 25 percent of all beer in the country (that's 700 million cases, by the way) but have never had a beer to meet their tastes and styles until now. 

Chick Beer has 95 calories and 3.5 carbs per bottle. The bottle's design shows "the beautiful shape of a woman in a little black dress." The company describes the beer's taste like this, "The taste leans toward the smoothness of malt over the dry bitterness of hops  It’s the taste that women prefer." 

Really? Do all women prefer that taste in their beers? That's the question Jamie Liu of DCist asks in her post about Chick Beer: 

I may have lady parts, but I like my hoppy beers and calories... Not to mention there are plenty of men who don't enjoy the bitterness of hops. Why are they excluding men from their marketing? By their own admission, they're missing out on 75 percent of the market! If most women have a preference for light beers with no taste, there are plenty of beers that fit the bill which don't have to lower to such marketing ploys.

Chick Beer does donate five percent of all proceeds to companies that help empower women. 

What do you think? Is this beer sexist or does it fill a necessary gap in the beer market? 

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