Maximus Vodka's Rise and Conquer advertising campaign is attempting to counteract the flavored vodka trend (such as peanut butter and jelly and salted caramel). The campaign includes Mort Kunstler's illustrations of masculine, burly men, accompanied by captions such as "Made from 100% Vodka" and "Vodka. For man throat."
The testosterone-fuelled campaign challenges its drinkers to man up. Check out the full campaign below.