A San Francisco Treat

April 2, 2008

I'm not talking Rice-A-Roni here, the San Francisco treat I'm referring to is IT'S-IT Ice Cream. When I was a kid, we'd often pass the IT'S-IT factory perched on the edge of Highway 101 near the San Francisco airport. I would beg my parents to stop, but alas, it never happened. I still threaten to stop...perhaps some things are best left as a mystery. So, to satiate my desires I hop into the nearest Draeger's and pick up a box. The Original IT'S-IT Ice Cream Treat, once named the official food of San Francisco, started in 1928 and has since become a legend. The recipe has never changed; a scoop of vanilla ice cream sandwiched between two oatmeal cookies then dunked in dark chocolate. I don't care how old you are, you're never too old to beg for one of these.



travelnooks's picture

I love a good ice cream sandwich! That looks really good!

Andrew's picture

Lovely post.

redman's picture

I love these things! having moved to seattle a year ago this reminds me of one more thing I miss about the bay area

Denise's picture

I grew up in the Bay Area and this was one of my faves! A nice memory! I wish they would expand them for non-dairy eaters....miss the Yum - Yum of the ol'dayz! :-)

Nicole's picture

I remember driving past the factory when I was a kid, too! I always loved these things but hadn't had one for years. I bought a box at the store last time I was home visiting and sadly didn't like them as much as I had remembered. Strange how tastes change!

Chris & Ron's picture

We look forward to your Foodista Blog everyday. The "IT'S-IT" story is another example of why. Our love of food, photography and words are satisfied by your delightful mastery of all three.

Can't wait for the next one!

Rosebud's picture

Yum!! Will definitely pick up a box next time in the Bay Area. They look marvelicious!! Great photo, too.

Scoopalicious's picture

oh, yum! wish i were in san fran to try this out!

Andrew's picture

I finally found It's It's in LA (Silver Lake) last week, only the original flavor, no mint or coffee. It seems that they sometimes turn up at random Safeway/Vons stores...check the one on Alvarado north of Sunset, after you stop at the curbside Taco Zone truck for a super-cheesy -- and pretty greasy -- buche quesillada.