Burger King "Abs" Ad Asks You to Listen to Your Gut

July 17, 2011

This Burger King "Abs" ad by the Interone ad agency for the German market features a close-up on ripped abdominals that look suspiciously like a hamburger. The text that accompanies the image reads, "Hör auf dein bauchgefühl," which translates to "Listen to your gut."

Additional ad copy next to the Burger King logo reads, "Geschmack ist king," or "Taste is king." While Interone was smart to link hunger with Burger King hamburgers, we can't help but think that a beer belly would have been more appropriate for a fast-food campaign than a six-pack. What do you think?

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