The all-new Applebee's food truck should signify the downfall of the mobile eatery trend -- right? AmRest, which owns eight states' worth of Applebee's restaurants, launched the food truck at the Colorado Burger contest last weekend. The photo above, captured by Patricia Calhoun of Denver Westword blog Cafe Society, features Applebee's executive chef Shannon Johnson posing proudly at the event.
The Applebee's food truck is set to travel to food events all over Colorado. Is the truck a smart corporate move for Applebee's, or does it cast the chain in a negative light?