Interactive Evian Bus Shelters Feature a Digital Dancing Baby

September 14, 2011

These interactive Evian bus shelters make waiting for public transportation enjoyable. Design firm JCDecaux turned five bus shelters in downtown Chicago into digital billboards that feature a screen of a dancing baby torso placed atop a poster of a young man.

The whimsical dancing baby video makes for an attention-grabbing juxtaposition with the clean, clutter-free Evian ad. A QR code on each ad lets passersby access the Evian mobile website, where they can participate in a user-generated dancing baby video, according to PSFK.

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