Adorable 5-Year-Old Describes Brand Logos

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January 30, 2012

Brand logos are ubiquitous, and to prove this phenomenon, graphic and identity designer Adam Ladd enlisted his adorable 5-year-old to describe each logo in a slideshow of several. The video, which appears below, features the girl's interpretations in voiceover of KFC, Starbucks ("the coffee logo"), Chili's, Gerber ("babies are little"), McDonald's ("it looks like a fry, but it's an M made out of fries"), Panera Bread ("coffee again, maybe on a restaurant?") and other non-food logos.

It's amazing how many she gets right. Check out the full video below:

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A 5-year-old from across the pond responds to brandmarks