Scratch-n-Sniff Raspberry Denim Are Jeans for Foodies

February 13, 2012

Jeans for foodies? That's exactly what fashion label Naked & Famous Denim had in mind when it created its scratch-n-sniff raspberry denim. The pants contain microcapsules that, when scratched, emit a sweet raspberry scent for up to five wash cycles.

Such fragrant fashion will cost you a pretty penny, however: men's jeans cost $150 from Tate and Yoko. For another twist on scented personal style, check out this food-scented perfume.

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