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"Drink it slow. Dr's orders." The tagline and selling propositions for Dr Pepper (notice there is no period after the Dr) have changed many times in the 125 year history of the brand. It is also known as the World's Unique Soft Drink.
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February 15, 2010
"Drink it slow. Dr's orders." The tagline and selling propositions for Dr Pepper (notice there is no period after the Dr) have changed many times in the 125 year history of the brand. It is also known as the World's Unique Soft Drink.