McDonald's Canada Interactive Ice Sculpture Promotes Dollar Drink Days
By: Marissa Brassfield
Published: August 7, 2011

McDonald's Canada recently launched an interactive ice sculpture in Vancouver as a stunt to promote Dollar Drink Days. The ice sculpture contained 4,000 loonies in the shape of the McDonald's arches; visitors could chip away at the sculpture to take the loonies and presumably use them to buy a drink.
The 8,000-pound interactive ice sculpture was placed near the Sylvan Lake Pier, a family friendly location. The Cossette ad agency orchestrated the stunt for McDonald's Canada.

Comments:
ICe Castle
December 21, 2011

it is a great way to cool off from the heat and very good ads by MCDo
ICe Castle

Very neatly designed...
http://www.icecastles.com