The yogurt industry has experienced a bit of a Renaissance and there's one main reason for that: Greek yogurt. According to a report in Business Insider, Greek yogurt sales have shot up 100% every year for the past three and now make up 19% of all yogurt sales. What makes this remarkable is that Greek yogurt is ultimately more expensive than traditional yogurt. So, consumers are willing to shell out the extra money for this product. Why?
For one thing, it has higher protein content than a traditional yogurt. Many people now elect to make Greek yogurt the backbone, if not the entire, meal. The perception is that Greek yogurt is actually more filling than traditional yogurt. Companies began by pushing the yogurt to "rich women looking for low-fat, high protein food." The strategy seems to have worked. Prices have begun to decrease and more people seem to be embracing the trend.
One particularly interesting part of the research is how few of Greek yogurt consumers seem to like the taste. Most people responded that they eat it primarily because of its health benefits, and are not motivated by its nutritional value.
What do you think? Are you a Greek yogurt fan? Do you like the taste? Respond in the comments.
Photo by Janineomg