Coke Zero "Create a Dance from Zero" Campaign Sparks a Virtual Danceoff
By: Marissa Brassfield
Published: August 24, 2011

The latest Coke Zero campaign, "Create a Dance from Zero," challenges Internet users to create the latest hit dance. If you think you have what it takes to make up the next Dougie, Soulja Boy dance or Running Man, this could be the competition for you.
To participate in "Create a Dance from Zero," head to the Coke Zero campaign website, select one of the website's provided beats, record your video and upload it to the site. Throughout the campaign, director Jon Chu and the Legion of Extraordinary Dancers (LXD) will be tweeting about the videos and creating some video commentary of their own.