Soda companies have long worried that men do not drink diet soda because they fear it is not "manly" enough. Well, Dr. Pepper thinks they have the solution with their newest beverage— Dr. Pepper Ten. The drink is being marketed exclusively to men with the tagline "it's not for women."
The drink contains just ten calories from two grams of sugar, but apparently that makes it much more manly.
"Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda," a man says in a new TV commercial. "You can keep the romantic comedies and lady drinks. We're good."
Dr. Pepper Ten has a Facebook page that is supposedly men only.
Jim Trebilcock, executive vice president of marketing for Dr Pepper, doesn't think women will be offended by the marketing campaign and believes the tagline will be a conversation starter. "Women get the joke," he told the AP. "'Is this really for men or really for women?' is a way to start the conversation that can spread and get people engaged in the product."
Do you agree? Or is this ad campaign offensive?