Company Turns Waitressing Into a Competition
By: Anthony Adragna
Published: December 3, 2011

A Google-backed Massachusetts startup hopes to shakeup the waitressing world by ranking servers by efficiency and sales, and rewarding the best employees with their pick of prime shifts. Objective Logistics will charge $2,500 to $6,000 a year for their technological service and has begun testing their software in Not Your Average Joe’s throughout the state. 
Objective Logistics recently secured $1.5 million from Google Ventures and plans to expand their staff in 2012. By "gamifying" the restaurant world, the company says restaurants should be able to increase sales. 
“It awards people who bust their rear ends with the chance to work Friday and Saturday nights,” Philip Beauregard, CEO of Objective Logistics, told the Boston Herald. “That being said, about 20 percent of the people, who may feel they earned those shifts over the years, and may have gotten a little complacent, say, ‘Shoot, this could take away what I earned.’”