Gwyneth Paltrow is the New Face of Vegan Food Brand

February 15, 2012

Gwyneth Paltrow has become the new spokesperson for Austrian vegetarian and vegan food line, Spar Veggie. The line is sold exclusively at Spar Supermarkets. 

"They are a real healthy alternative if you want to quickly serve something," Paltrow said. She has also previously mentioned that she considers herself a "part-time" vegetarian. 

Spar Veggie says they use fresh produce to create their meals, and that 70% of the foods they use are organic. 

Paltrow spent two days filming ad spots for Spar Veggie in Paris, which were released today in Austria. 

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Lizzi's picture

What?! We don't speak English in Australia? What's an aufstrich?! I've been living such a lie!!!

ahahaha I think maybe it's Austria. At least.. I hope so. I see quite enough of her face on the internet - I don't want it all over my supermarket shelves too!