Radical New Way to Sell Beer
By: Anthony Adragna
Published: June 16, 2011

What if the price of your beer was set by similar forces that dictate how well the stock market does? What a crazy idea. 
Yet, that's exactly what the partners in a new Washington DC eating establishment called The Big Board plans to do. The restaurant's name comes from the New York Stock Exchange and the owners plan to determine daily specials based on what customers are ordering. As people order particular beers, the prices of everything else will change. Prices well never exceed the market price, so you'll always be saving some money. There is always a risk of a "crash" though, which would return prices to normal. Seems like a fun way to get customers involved in the specials. 
The Big Board will be a "gourmet burger and salad spot." No word on an official opening date yet. 

What do you think of the idea?

Comments:
Amy M
June 16, 2011

To be perfectly honest.. I think it's a really bad idea. This means you could overcharge for simple items based solely on what people order? nice gimmick.. if it works.
Cheryl Bogart

I like the fact that someone had inspiration for a unique idea and followed through with it. I think it will engage customers who will then feel connected and involved.  I can hardly wait to see how it turns out. Good luck to them!