Claussen Pickles Uses Promoted Tweet to Introduce "Mission Eulogy" Campaign
By: Marissa Brassfield
Published: June 23, 2011

Claussen Pickles promoted the hashtag #claussenpickles nationwide today to introduce its latest "Mission Eulogy" campaign. The promoted tweet links to the first short ad spot in the campaign, "Journey to the Claussen Pickles."


#ClaussenPickles. Always chilled, never heated. Find out why http://t.co/Zrkj8t5less than a minute ago via web  Favorite  Retweet  ReplyClaussenPickles
			ClaussenPickles


The commercial follows the fictitious explorer Sir Edwin Horsham, who's on a quest to find the freshest pickles. Horsham escorts a shopper through a supermarket in a makeshift dog sled to a chilled section filled with Claussen pickles. The trip's perilous detour even takes the shopper through the center of the supermarket, where Horsham mourns the many shelves of room-temperature pickles.
Do you think Claussen Pickles' promoted Twitter post will pay off by making its new campaign a viral success?