Capital Bee Ad Campaign Uses Dead Bees
By: Marissa Brassfield
Published: June 27, 2011

Bee populations are declining in London, and this Capital Bee ad campaign drives this point home with its series of short ad spots that feature actual dead bees. The dead bee in each commercial falls prey to a variety of city dangers, from being squashed by a wrecking ball to being run over by a mob. Although the animated spots are meant to be lighthearted, their message is clear: the city is a cruel environment for bees.
The Capital Bee ad campaign offers several suggestions to help make your surroundings more bee-friendly, from nixing pesticides to integrating plants that bees love in your garden. Check out one of the dead bee commercials below: