Van Gogh BLUE Vodka Reveals Women's Secrets in "SHEdonism" Study
By: Marissa Brassfield
Published: July 1, 2011

To promote its Van Gogh BLUE label, the vodka manufacturer commissioned a "SHEdonism" study of 503 women to discover the secrets they'd never tell their significant others. Van Gogh BLUE is marketed to free-spirited women -- even its slogan, "You, Unbottled" reflects this theme -- and, unsurprisingly, the study's results matched up with that motto.
So what would women lie to their mates about but reveal to their female friends, according to the SHEdonism study? The price of the most expensive accessory, purse or outfit they own (54 percent), their weight (44 percent), their hair color (42 percent), their actual number of sexual conquests (37 percent) and that they can't stand their lover's family (34 percent).
Throughout the press release, Van Gogh BLUE bills itself as a brand with "free-thinking, unpretentious and fun style." The SHEdonism study's results certainly paint a portrait of women who are just as capable of debauchery as men. Does the study make you more likely to pick Van Gogh BLUE vodka the next time you drink?