Entenmann's Tweet References Casey Anthony Trial Verdict
By: Marissa Brassfield
Published: July 5, 2011

An ill-advised Entenmann's tweet caused the food company to make a hasty apology Tuesday morning after a promotional Twitter post referenced the Casey Anthony trial verdict. The tweet, which has since been deleted, reads, "Who's #notguilty about eating all the tasty treats they want?!" The #notguilty hashtag refers to a Twitter trending topic that surfaced following the Anthony verdict announcement. A screencap of the tweet appears below:



The deleted Entenmann's tweet was replaced with a second post, which appears below:


Sorry everyone, we weren't trying to reference the trial in our tweet! We should have checked the trending hashtag first.less than a minute ago via web  Favorite  Retweet  ReplyEntenmann's
		Entenmanns



Unsurprisingly, the Entenmann's tweet and its subsequent apology hasn't gone over well in the Twittersphere. Minutes ago, the Entenmann's account tweeted another apology:


Our #notguilty tweet was insensitive, albeit completely unintentional. We are sincerely sorry.less than a minute ago via web  Favorite  Retweet  ReplyEntenmann's
		Entenmanns

Do you think the original Entenmann's tweet was out of line? What do you think of the company's damage control efforts?

Comments:
Barnaby Dorfman
July 5, 2011

It's fine, the whole nature of hashtags is that they are unstructured, they can mean different things to different people.
Amy Jeanroy

I do think it was completely unintentional. Poor Entenmann's. 
AJ