Jack Daniel's "Independence" Campaign Emphasizes Americana
By: Marissa Brassfield
Published: July 17, 2011

The Jack Daniel's "Independence" campaign features two patriotic ad spots that highlight various facets of Americana. The first takes place at Yee-Haw Industries in Knoxville, Tennessee, and shows a documentary-style video of the Yee-Haw team making a Jack Daniel's letterpress poster as a banjo player provides the live soundtrack.
The second spot in the Jack Daniel's "Independence" campaign uses a voiceover to emphasize "American spirit." The two ads, which come from Arnold Worldwide, appear below: