Jack Daniel's "Independence" Campaign Emphasizes Americana

July 17, 2011

The Jack Daniel's "Independence" campaign features two patriotic ad spots that highlight various facets of Americana. The first takes place at Yee-Haw Industries in Knoxville, Tennessee, and shows a documentary-style video of the Yee-Haw team making a Jack Daniel's letterpress poster as a banjo player provides the live soundtrack.

The second spot in the Jack Daniel's "Independence" campaign uses a voiceover to emphasize "American spirit." The two ads, which come from Arnold Worldwide, appear below:

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